18+ Vacation Rental Statistics for 2025

Welcome to our curated and vetted list of 18+ vacation rental statistics for 2025.

Top Vacation Rental Statistics

• In 2024, the global vacation rental market is projected to be worth $93.27B, expanding at a 3.4% CAGR between 2023 and 2032.
• US vacation rental revenue is expected to hit $19.77B in 2024.
• The United States has around 1.6M vacation rentals as of 2024.
• In 2024, the expected average daily rate (ADR) for US vacation rentals is $326.
• The US has about 62.57M vacation rental users in 2024.
• The US’s average revenue per vacation rental user (ARPU) stands at an estimated $315.88 as of 2024.
• Which?, a UK consumer site, analyzed hotel prices and 300,000 Airbnb and Vrbo listings across 50 destinations from May 2022 to May 2023 and found hotels to be cheaper in over 75% of cases.

Vacation Rental Market Size and Revenue Trends

01. In 2024, the global vacation rental market is projected to be worth $93.27B, expanding at a 3.4% CAGR between 2023 and 2032.

02. Global vacation rental market revenue will hit $102.90B in 2025.

03. In 2023, the US led globally in vacation rental revenue, generating $19.39B.

04. US vacation rental revenue is expected to hit $20.08B in 2025.

05. Online sales will account for 83% of US and 75% of global vacation rental revenues by 2027.

Sources: Precedence Research, Statista #1, Statista #2

Vacation Rental User Demographics and Behavior

06. An estimated 860M people globally are expected to use vacation rentals in 2024.

07. Global vacation rental user penetration was 10.5% in 2023 and is expected to rise to 11.3% by 2027.

08. The US has about 62.57M vacation rental users in 2024.

09. US vacation rental user penetration was 18.3% in 2023 and is forecast to slightly decrease to 18.1% by 2027.

10. The 2024 global average revenue per vacation rental user (ARPU) is projected at $116.99.

11. In 2024, the expected average daily rate (ADR) for US vacation rentals is $326.

12. The US’s average revenue per vacation rental user (ARPU) stands at an estimated $315.88 as of 2024.

13. Over 30% of all 2022 bookings on Booking.com were for vacation rentals.

Sources: AirDNA, Booking.com, Statista #1, Statista #2

Vacation Rentals: Platform and Listing Analysis

14. With 7M active listings, as reported in its Q2 2023 financials, Airbnb leads as the biggest global vacation rental platform.

15. Which?, a UK consumer site, analyzed hotel prices and 300,000 Airbnb and Vrbo listings across 50 destinations from May 2022 to May 2023 and found hotels to be cheaper in over 75% of cases.

16. The United States has around 1.6M vacation rentals in 2024.

17. Booking.com has recorded more than 1.1B vacation rental guest arrivals as of 2023.

18. Nearly half (45%) of new listings on Booking.com secure their first vacation rental booking within one week.

Sources: AirDNA, Booking.com #1, Booking.com #2, Hotel Tech Report, Rental Scale-Up, Skift, Which?

Stacking It All Up

That concludes our deep dive into vacation rental statistics.

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Max Woolf

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), I have 5+ years of writing experience.
Over the course of my career, my work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.